With a new year comes a new opportunity to expand your window cleaning business and improve your profit margins. Successful business owners are constantly re-evaluating their business and marketing strategies to ensure they run at optimal efficiency. This is the perfect time to do just that. Listed below are some New Year’s resolutions for window cleaning businesses.
No matter how well you prepared this year, chances are something went wrong. This is especially true if you just recently started your own window cleaning business. Perhaps you forgot to file quarterly estimated taxes or you turned away work because of inefficient route planning. Whatever the case may be, you can use the new year as a chance to learn from your mistakes and avoid them in the future. Come up with preventative strategies to make the next 365 days more successful than the last, and then re-evaluate at the end of next year.
Because window cleaning is a labor-intensive business, many professional window cleaners will push marketing to the side when they get busy with work. It’s great that you have consistent work now, but that flow may not last forever. In order to be a successful entrepreneur, you need to put your name out there as much as possible. Work on a year-long marketing plan that is going to keep your website, social media, flyers, commercials, and other advertisements in the public’s eye as much as possible.
If this is your first year working in window cleaning, you may not have a clear brand yet. Your brand is more than just the name of your company. It’s the image that people associate with your window cleaning business. If you see a pink bunny playing the drums, you instantly think of the long-lasting energizer bunny and his trusted battery brand. Your goal is to achieve that same iconic recognition in your own community. Your logo, name, website, and marketing materials all need to have the same message. Define your brand and use this next year to promote it to the rest of the world.
There is nothing wrong with trying new things in your business. In fact, we encourage it! If you’ve purely worked with residential window cleaning until now, consider branching into commercial work as one of your New Year’s resolutions. You could start with small businesses in the area, perhaps in a strip mall close to one of your residential neighborhoods. You never know what you’ll enjoy or what will be profitable to you until you try.