Enhance Your Online Portfolio With Before And After Photos

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March 13, 2015

Every window cleaning company should have an online portfolio on their business website to show off their skills to potential clients. This is an easy way to make a good first impression before you speak to a client in person. You could post pictures showing off clean windows for homes and businesses you work on, but that may not be enough to seal the deal. With before and after photos, you can directly reach out to interested clients and show how valuable your services are. Here is a guide explaining how to take good before and after photos so you can boost your online work portfolio.

How To Take Good Before And After Photos

You want your before and after photos to captivate potential customers and convert leads into contracts. To make your photos as compelling as possible, follow these quick tips:

  • Take the before and after shots from the same position so people can see exactly what you did to clean the windows.
  • Use images from your biggest transformations to show people just how great your window washing skills really are.
  • Showcase different kinds of window cleaning services in your before and after photos to reach a wide range of clients (commercial, residential, high rise, uniquely shaped windows, etc.).
  • Use a good camera to capture the images, or work with a professional photographer who can really make your work pop.
  • Add a watermark to your photos so clients know they are real, not just stock images you bought online.
  • Feature yourself working in some of the photos to further prove your skills.

At the end of the day, you want to show people what you can do for them through high-quality pictures that tell a story. Think about what you would want to see if you were hiring a window washer to work on your home or business.

Go One Step Further: Create A Case Study For Your Before And After Photos

Writing a case study about one of your most successful transformations will not only improve the value of your before and after pictures, but it will also boost your search engine ranking. Take the time to write out the problems you faced in the project and what you did to solve them. You can link this story to the photos in your service gallery so people can read more about the work you’ve done. This again will improve your chances of securing a new contract.

Add New Photos Regularly

Add new before and after photos to your gallery every few months to show people you still do good work. If all of your images are from a decade ago, clients may question the quality of your services nowadays. Use your website to its full potential, and you’ll be amazed by the results.