Every window cleaning company should have an online portfolio on their business website to show off their skills to potential clients. This is an easy way to make a good first impression before you speak to a client in person. You could post pictures showing off clean windows for homes and businesses you work on, but that may not be enough to seal the deal. With before and after photos, you can directly reach out to interested clients and show how valuable your services are. Here is a guide explaining how to take good before and after photos so you can boost your online work portfolio.
You want your before and after photos to captivate potential customers and convert leads into contracts. To make your photos as compelling as possible, follow these quick tips:
At the end of the day, you want to show people what you can do for them through high-quality pictures that tell a story. Think about what you would want to see if you were hiring a window washer to work on your home or business.
Writing a case study about one of your most successful transformations will not only improve the value of your before and after pictures, but it will also boost your search engine ranking. Take the time to write out the problems you faced in the project and what you did to solve them. You can link this story to the photos in your service gallery so people can read more about the work you’ve done. This again will improve your chances of securing a new contract.
Add new before and after photos to your gallery every few months to show people you still do good work. If all of your images are from a decade ago, clients may question the quality of your services nowadays. Use your website to its full potential, and you’ll be amazed by the results.