There are hundreds of social networks to sign up for these days, with new ones popping up all the time. If you want to use social media marketing to promote your business, you may be overwhelmed by the number of social networks you have to choose from. Rather than spending your entire life creating profiles on these websites, you should focus on the ones that will help your business the most. Here is a look at the best social networks for business marketing, along with tips no how to use them successfully.
Facebook is by far the largest and most widely used social network online. It towers above the other social networks on the list with regards to monthly active users, and it offers some of the most versatile tools for businesses to use. You can create a Facebook business page quickly, easily, and best of all, for free. Post photos of your services, list hours of operation, provide a link back to your website, and reach out to people in your local community. Fans can post reviews of your company directly on your Facebook profile for future customers to see.
(Source, updated March 2015)
Twitter may be living in Facebook’s shadow, but it can still act as a resource for internet marketing. Twitter does not allow for nearly as much profile information or posting opportunities as Facebook, but it is still an option for quick and easy outreach. You can use your 140 character posting limit to link to a blog post or promotional offer on your website, or you could use it to promote Instagram photos of your services and happy customers. Twitter is more of a passive opportunity for social media marketing, rather than something you can use to generate massive leads.
(Source, last updated May 2015)
Google Plus is a fairly new social network, but it is incredibly powerful for business marketing. Why? Because it’s connected to Google! Google+ doesn’t have nearly as many daily or monthly active users as its counterparts, but quite frankly, none of that matters. When someone searches for your business on Google, the search engine automatically pulls the information from your Google My Business page. You can use his page as a secondary website of sorts, posting pictures, special offers, company information, contact details, and more for Google to pull from. Even if your Google Plus posts never get shared or +1’ed, you’re going to benefit from the exposure Google itself gives you.
(Source, last updated January 2015)